As you know, Cartoloji donates 10% of every sale from
its website to charity projects specific to
the map of the country purchased, through GlobalGiving.
So what exactly is GlobalGiving and how does it work?
GlobalGiving
is a non-profit organization that connects donors with doers (over 1,000
pre-screened grassroots charity projects around the world). It's an efficient,
transparent way to make an impact with giving. GlobalGiving
begins with the dedicated, tenacious individuals who are driving change in their
communities. From running orphanages and schools, to helping survivors of
natural disasters, these people are do-gooders to the core. GlobalGiving
connects these "good idea people" with the "generous giver
people" and help projects of all
sizes receive donations of all sizes.
Individuals can browse the GlobalGiving website, research
grassroots charity projects by topic or location, and pick the ones that match their
interests and passions.
Recently, Cartoloji had a chance to visit the lovely
people of GlobalGiving at their headquarters here in Washington DC. We chatted
with Nicole Kukowski, Business Partnerships Manager, about GlobalGiving and what makes it
unique. Nicole holds an MBA
from the Thunderbird School of Global Management, and a BA in Social Sciences
from the University of Arizona.

Nicole Kukowski (left) with Bhaval Shah Bell
Hi Nicole, it’s wonderful to meet you and learn a little more about GlobalGiving. What is
your role here?
I manage our corporate partnerships. It’s a great team to be
part of and a dynamic role, as each of our partnerships are so different. For
example, some corporate partners work with us on international giving, and
others use our gift card programs for their employees, clients, and customers.
Others work with us on internationally focused cause marketing campaigns. We’ve
always prided ourselves for our values – we’re always open
and we are happy to
work with any company. When Cartoloji
called and said, “do we have to be a big company”, we were thrilled to be
selected as your partner. Our philosophy is that if our partner companies
really want to do become more involved in international giving, we’ll help them
figure out how to do it!
How did
GlobalGiving come about?
Mari Kuraishi and Dennis Whittle left the World Bank on 2002
to start GlobalGiving. At the World Bank they saw that the traditional forms of
making grants and international development was leaving out the sector of the
small grassroots organizations. So they spearheaded a 1-day event at the World Bank
where they invited organizations to come to the Bank – basically a 1-day open
market place. They were approached by an NGO who asked, “how come we can’t have
this all the time?”. That got them
thinking….they realized that wow, we could use technology and put it together.
So they left the World Bank and launched GlobalGiving. Mari is the president
now and Dennis sits on our Board of Directors.
How many
grassroots charities do you work with?
Right now we work with charities in about 120 countries. The
numbers are always shifting as we have new organizations join. We are currently
working with about 1500 different projects in those countries.
So how do
you vet non-profit organizations that want to be part of GlobalGiving?
When any organization wants to be on GlobalGiving they need
to first complete our due diligence process. We review their program materials,
budgets, and screen against 30+ security databases. We look for corruption, issues
of risk, and if they pass they public support test. Sometimes organizations
don’t pass our due diligence and for some organizations, GlobalGiving might just
not be the right fit right now. We don’t want to turn organizations away but we
also want to make sure that the organizations are active and engaged partners.
How do you
find these grassroots charities?
Every quarter we hold an Open Challenge where non-profits
are invited to try to earn a permanent place on GlobalGiving.org. We provide free
support on how to raise $4000 from 50 unique donors. They in turn run their own
online fundraising campaign using all our tools and systems we have in place
for them. If they demonstrate that they can use our platforms, they stay on for
as long as they would like. Then, every quarter they provide an update and
report out on how they are using donor funds. The other portion (about a third)
come to us through corporate partnerships. Some corporate partners will already be working with certain
non-profit organizations, and some partner with our existing community. It’s a
really a combination.
How do
organizations get to know about the “Open Challenge”? How do you publicize it?
We publicize it through some of our institutional partners.
We have relationships with the World Bank, USAid, Gates Foundation, and also
through our current partners. Every time an Open Challenge begins we let our
Project Leaders know, and they push it out within their networks. We also do
site visits and workshops in new countries. Our current partners will invite colleagues
and contacts in that country. They will learn about us while we are there on
the ground, usually with a translator. They can ask their questions at that
time. A lot of them will also participate in the next Open Challenge after they
learn more.
What has
one of your most successful projects been?
We have tons of projects and great non-profit organizations.
One that definitely comes to mind is the More Than Me Foundation that provides
scholarships for girls in Liberia. Their project leader is Katie Meyler; she
really knows how to effectively use GlobalGiving.org and how to mobilize users.
She’s always on the lookout for online social media contests and she’s always
trying to drive visibility to her organization. This past year she raised
enough funds to allow enough scholarships for 100 girls to go to school for a
year in Liberia. She’s one of our Superstar organizations because they are
always mobilizing, always participating.
In terms
of countries, what kind of challenges do different countries present?
In certain parts of the world the charity sector is better
developed. For example, we have a lot of charities in Kenya and India. We also
work with many organizations throughout Latin America because the sector has
been growing there. We’re starting
to see an emerging sector in China, and in Eastern Europe, the NGO sector is
growing. But there are language and cultural issues around donations, NGOs, and
giving. Our concept of giving in
the US isn’t the same everywhere. In some cultures there a view of “we take
care of our own”. We don’t discriminate by region. Every organization regardless
of where they are goes through the same process, same type of paperwork and the
same steps. We really want to be fair and it’s the same whether they are a
small startup organization or if they’ve been around for 15-20 years.
Do you
have future developments on the technology side?
This year we started a mobile text-to-give feature for US
donors. Donors can donate via text and give as little as a $10 donation. We are
always trying to think about how to make the site more user friendly ensure
that the content is useful and changing. We encourage Project Leaders to post
new photos and new reports, so donors, when they come back, receive current
information and promote more engaged giving.
What’s the
one main thing people should know about GlobalGiving?
It’s very easy to use. Come and use the site, and learn
about the tremendous grassroots charities we work with. We have donation
options on causes and in locations for just about everybody. If you want to
give and you have a desire, we probably have a project for you!
To find
out more about GlobalGiving and the different grassroots charity projects
available, please visit www.globalgiving.org.
Continue Reading ›